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My Hair.
My Canvas.

Versatile, playful vegan haircare to empower self-care and self-expression

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NO PLACE FOR THE ORDINARY

We believe that hair care is self-care. My Hair. My Canvas. is the newest expression of Alterna Haircare’s transformational experience. Our high-performing, versatile products turn the everyday act of washing your hair into moments of self-kindness. Featuring transformative textures and the benefits of Vegan Botanical Caviar, our vegan formulas elevate your haircare routine and make it fun and effortless to create customizable, beautiful looks.

Learn more about Our Sustainable Approach.

do no harm

Our flexible, high-performance formulas are 100% vegan with all bottles and tubes made of 50% post-consumer recycled plastic with twist-open and close pumps to minimize plastic waste.

delightfully refreshing scents

Launch your day with the bright blend of Bergamot & Jasmine Aroma. Absorb uplifting floral and herbal notes of positivity with Sea Berry & Mandarin Aroma. Or find yourself relaxing with fresh bergamot, key lime and zesty grapefruit blended with cooling spearmint and subtle nutmeg in our My Hair. My Canvas. Signature Aroma.

our formulation philosophy

At the heart of each vegan formula is sustainably sourced Vegan Botanical Caviar blended with unique, powerful ingredients like Water Lily Extract, Coconut Sugar Blend, White Charcoal, Prickly Pear Oil, Perlite and Lemon Peel Extract. Our formulas are formulated without added parabens, SLS/SLES* sulfates, phthalates, synthetic color, gluten, mineral oil, formaldehydes and formaldehyde-releasing agents. My Hair. My Canvas. formulas are designed to nurture each strand for undeniably beautiful and healthy hair.

* Formulated without Sodium Lauryl Sulfate or Sodium Laureth Sulfate

Now you can learn about them too.

Vegan Botanical Caviar

Moisture. Shine. Bounce.

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Vegan Botanical Caviar

My Hair. My Canvas. formulas infused with Vegan Botanical Caviar add moisture, improve moisture retention and overall hair appearance.


Our Vegan Botanical Caviar is sustainably sourced and is known to add shine, bounce, and strength through the revitalizing power of its unique blend of hydrating polysaccharides and free-radical neutralizing antioxidants.


Our Botanical Caviar is manufactured with Eco-Sound® technology, this eco-extraction is economical, has a low impact on the environment and a low CO2 emission while allowing to obtain extracts of high quality, and rich in actives. Learn more about Our Sustainable Approach.

Lemon Peel Extract

Clarify. Renew. Refresh.

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Lemon Peel Extract

My Hair. My Canvas. products infused with Lemon Peel Extract clarify, detoxify and remove impurities.


Clarifying agent commonly used to rid hair of impurities, this citrus extract is rich in antioxidants to help neutralize damaging free-radicals and alpha-hydroxy acid to lift away surface dirt and pollution.

Water Lily Extract

Radiance. Moisture Retention.

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Water Lily Extract

My Hair. My Canvas. formulas with Water Lily Extract boost gloss, strength and moisture retention.


Widely used to help heal hair stressed from heat-styling, chemical treatments or environmental exposure with a rich blend of purifying tannings, free-radical neutralizing flavonoid antioxidants as well as calming essential oils.

Perlite

Oil Absorption. Rejuvenate.

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Perlite

My Hair. My Canvas. products formulated with Perlite rejuvenate, detoxify, gently exfoliate and absorb excess oil.


A naturally absorbent mineral known to help reduce surface toxins, oil, dirt and sweat.

Coconut Sugar Blend

Texture. Shine. Definition.

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Coconut Sugar Blend

My Hair. My Canvas. formulas with Coconut Sugar Blend add texture, shine, softness, definition and control without drying out hair.


The molecular structure of this simple sugar is well-known for creating a high-luster, non-drying bond with hair to provide texture and long-lasting styles.

Bamboo Extract

Strength. Elasticity. Suppleness.

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Bamboo Extract

My Hair. My Canvas. products formulated with Bamboo Extract strengthen, restore elasticity, add suppleness and create softer texture.


Reputable for helping remove unwanted build-up, our Bamboo Extract is rich gives hair a softer texture, strengthens by restoring elasticity and suppleness, and improves the overall appearance of your hair.

Lemon Essential Oil

Clean. Bright.

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Lemon Essential Oil

My Hair. My Canvas. formulas infused with Lemon Essential Oil add a clean, bright scent.


Frequently used in aromatherapy to calm and refresh, our Lemon Essential Oil provides natural antibacterial support.

White Charcoal

Environmental Defense. Detoxify.

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White Charcoal

My Hair. My Canvas. formulas with White Charcoal absorb impurities, odor and oil while purifying, balancing and protecting against environmental pollutants and toxins.


Popular for providing superior absorption of excess oils, our White Charcoal is premium-grade, small-pore and comes from ubame oak.

Prickly Pear Oil

Protect. Restore.

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Prickly Pear Oil

My Hair. My Canvas. products with Prickly Pear Oil lock in moisture and smooth cuticle damage to restore and protect hair.


A secret ingredient known to help reduce the impact of oxidative stress, our precious Prickly Pear Oil has a high omega lipid profile and contains a specific blend of free-radical scavenging antioxidants.

Discover

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Alterna on Instagram

Discover

Love being inspired?

Follow us for fresh looks and new ideas updated daily.

Alterna on Instagram