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The CAVIAR Collection

Discover what being immersed in luxury feels like.
Welcome to the Caviar collection by Alterna.

OUR FORMULATION PHILOSOPHY

Every Alterna innovation goes through an extensive formulation process, from curating a selection of sustainably sourced, potent raw ingredients, carefully calibrating them into the perfect blend, testing the technology with hairdressers and consumers, to customizing the formulas with an exquisite fragrance signature.

Enriched with active botanical ingredients, our products are free of added parabens, SLS, SLES and synthetic colors. The result is a natural restorative power that works on every fiber.

PREMIUM CAVIAR

As one of the most sought-after ingredients in the world, caviar possesses anti-aging properties that help your hair become youthful and healthy — even just after one use — while creating a lavish and indulgent experience. We only source the most top-grade caviar ethically harvested as close as possible to our production facility.

SKINCARE TO HAIRCARE

Inspired by the myriad high-end skincare products, we are bringing the same feeling of luxury and extravagance to your hair.

ALWAYS CHEMICAL-FREE

Nothing in our products is extra. Nothing harms your hair just to look aesthetically pleasing. If it’s not needed, it’s not in it.

RESTRUCTURING BOND REPAIR

Deep repair for brand new results

Easily re-bond, rebuild and seal the hair cuticle for up to 10 washes. Clinically proven to reduce breakage and split ends by up to 99%, thanks to our exclusive Caviar Bond Enforcing Technology. Best for weak or damaged hair.

REPLENISHING MOISTURE

Full hydration for incredible softness

Infuse your moisture-starved locks with outstanding manageability, shine and texture to achieve a youthful and healthy look. Best for dry and brittle hair.

SMOOTHING ANTI-FRIZZ

80% less frizz for
72 hours

Effortlessly control the level of humidity affecting your hair with a blend of caviar extract and nourishing oils. Luxuriously smooth and shiny strands are no longer a fantasy. Best for medium to thick hair.

MULTIPLYING VOLUME

Back to natural fullness

Create instant volume and thickness with the help of the unique Marine Plumping Complex specifically formulated for this product line. Best for fine, thin hair.

INFINITE COLOR HOLD

70 days of vibrancy and shine

Keep your hair color true and vibrant for longer while protecting against UV radiation thanks to the magic of the Dual Capture Complex. Best for color-treated hair.

CLINICAL DENSIFYING

Infinitely better hair texture

Our Red Clover Densifying Complex is formulated to give the appearance of denser-looking hair and is clinically proven to provide a significant boost to hair texture and thickness with regular use. Best for thinning hair.

PROFESSIONAL STYLING

Unleashed boundless creativity

No need to sacrifice hair health for creative expression. Our Professional Styling collection allows you to create transformational looks while taking care of your hair at the same time.

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Alterna on Instagram

Discover

Love being inspired?

Follow us for fresh looks and new ideas updated daily.

Alterna on Instagram