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The CAVIAR Collection

Luxuriously Healthy & Youthful-Looking Hair

OUR BRAND PHILOSOPHY

Caviar is an expression of a simple truth: luxury isn’t a matter of what something costs– true luxury is the exceptional experience that something delivers. We’ve crafted every aspect of the Caviar experience to create sensorial rituals that indulge your senses while deeply rejuvenating your hair to reflect your timeless essence. With a wide range of products to address all hair concerns, Caviar offers sophisticated indulgent rituals for hair that is a beautiful expression of you.

PREMIUM CAVIAR

Choice may be the ultimate luxury. When you choose Caviar, you choose the luxury of premium formulas enhanced by the best that nature has to offer. When you choose Caviar, you choose the luxury of freedom from harsh chemicals commonly found in other products.

SKINCARE TO HAIRCARE

A lifetime of youthful looking hair and skin reflects a commitment to best in class routines that actively preserve and enhance health. That’s why we’ve created formulas based upon the science of skincare that unlock the rejuvenating potential of haircare.

ALWAYS CHEMICAL-FREE

Nothing in our products is extra. Nothing harms your hair just to look aesthetically pleasing. If it’s not needed, it’s not in it.

RESTRUCTURING BOND REPAIR

Deep repair for brand new results

Easily re-bond, rebuild and seal the hair cuticle for up to 10 washes. Clinically proven to reduce breakage and split ends by up to 99%, thanks to our exclusive Caviar Bond Enforcing Technology. Best for weak or damaged hair.

REPLENISHING MOISTURE

Full hydration for incredible softness

Infuse your moisture-starved locks with outstanding manageability, shine and texture to achieve a youthful and healthy look. Best for dry and brittle hair.

SMOOTHING ANTI-FRIZZ

80% less frizz for
72 hours

Effortlessly control the level of humidity affecting your hair with a blend of caviar extract and nourishing oils. Luxuriously smooth and shiny strands are no longer a fantasy. Best for medium to thick hair.

MULTIPLYING VOLUME

Back to natural fullness

Create instant volume and thickness with the help of the unique Marine Plumping Complex specifically formulated for this product line. Best for fine, thin hair.

INFINITE COLOR HOLD

70 days of vibrancy and shine

Keep your hair color true and vibrant for longer while protecting against UV radiation thanks to the magic of the Dual Capture Complex. Best for color-treated hair.

CLINICAL DENSIFYING

Infinitely better hair texture

Our Red Clover Densifying Complex is formulated to give the appearance of denser-looking hair and is clinically proven to provide a significant boost to hair texture and thickness with regular use. Best for thinning hair.

PROFESSIONAL STYLING

Unleashed boundless creativity

No need to sacrifice hair health for creative expression. Our Professional Styling collection allows you to create transformational looks while taking care of your hair at the same time.

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Love being inspired?

Follow us for fresh looks and new ideas updated daily.

Alterna on Instagram