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Geneviève has been in the hairdressing industry for 15 years and she’s been captivated by this world from a very young age. Being the mother of a little girl, intense and very active, discovering new things and trying the most reckless sports make her a strong woman. Inspired by street styles, classics and sophisticated looks captivates her as a brand educator. Geneviève loves sharing her experiences and the different ways of using products. She transforms education into creativity. What fascinates her about Alterna is being able to share luxury innovations and technologies with most demanding clients.
Muse: Strong women and street looks.
Luxury indulgence: reckless sports and a good glass of wine
Global trends predictions: People will make more conscientious choices.