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Salon owner, stylist and Alterna educator Jodi Byberg has been doing hair for twenty-four years. At Meraki, the salon she owns in Harrisburg, South Dakota, she loves seeing the positive change in self-awareness and self-love after a client’s hair is done. Introducing new products, tips and skills that other stylists can implement in the salon, is one of the highlights of her position with Alterna.
Byberg is a self-proclaimed Alterna devotee. “I used to have so many favorites from different lines. Now, I love all of the [Alterna] products, the whole line. The experience, smell and feel of the hair after the product is what makes Alterna so great.” She is excited for the future of the brand and the constant innovation of ingredients and science.