gif loading
Alterna logo
test img

Please rotate to your screen to view Alterna products

Back to Top Back to Top

A truly transformative experience without unnecessary additives

Learn More

Thank you!

We'll send you an email shortly.

my hair.
my canvas.

Transformational, versatile, indulgently playful haircare to empower self-care and self-expression.

View Collection

Know Your Hair

The fastest way to match your hair concerns with our hair solutions.

Start Hair Quiz

Find us in Ulta Beauty at Target

Shop Alterna's hero collections at your nearest Ulta Beauty at Target store

Lifestyle Blog

View All

Discover

Love being inspired?

Follow us for fresh looks and new ideas updated daily.

Alterna on Instagram

Discover

Love being inspired?

Follow us for fresh looks and new ideas updated daily.

Alterna on Instagram