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PLUMP UP THE VOLUME

Alterna Caviar Multiplying Volume Collection

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Reasons to Love Alterna Caviar

Formulated without parabens, SLS/SLES* sulfates and other harsh chemicals

Features potent botanical blended with high quality essential ingredients

Formulated with pure and effective ingredients

Haircare and styling products inspired by skincare science

Know Your Hair

The fastest way to match your hair concerns with our hair solutions

As Loved Byy

The best shampoo (Caviar Anti-Aging Clinical Densifying Shampoo) for expensive-looking hair. Investing in an Anti-Aging formula that boosts density, moisture, and resilience is a great alternative if you’re looking to stave off brittle, weak, or thinning strand prognosis.

Not only does it (Caviar Anti-Aging Restructuring Bond Repair Masque) help heal your split ends, but it also makes your hair stronger so you'll experience less breakage in the future. A win-win!

Antioxidant vitamin C—plus the lush Caviar Complex—leave strands denser. It (Caviar Anti-Aging Clinical Densifying Shampoo) also reduces DHT, which has shown to lead to hair loss.

Alterna Caviar Anti-Aging Replenishing Moisture Masque restored the hydration from the root to end and also aided in curl definition.

(Alterna Caviar Anti-Aging Multiplying Volume Mousse) Its fluffy foam is packed with caviar extract and a marine plumping complex to boost hair’s thickness, moisture retention, and shine for healthier hair with each use.

(Alterna Caviar Anti-Aging Replenishing Moisture Oil) Quite the multitasker, this seven-oil blend features a marine moisture complex and age control complex to nourish hair, fight frizz for up to 72 hours, boost shine and provide heat protection up to 450°F. The strengthening formula also makes hair nine times more resistant to breakage.

Our Clean Philosophy

A truly transformative experience without unnecessary additives

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Five-star reviews

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