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PLUMP UP THE VOLUME

Alterna Caviar Multiplying Volume Collection

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THE LITTLE BLACK DRESS OF HAIRCARE

Alterna Caviar Replenishing Moisture Collection

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PROTECT YOUR HAIRVESTMENT

Alterna Caviar Restructuring Bond Repair Collection

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EFFORTLESSLY POLISHED. LUXE EXPERIENCE.

The Transformed Caviar Styling Collection

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RENEWING SCALP CARE

Luxurious, clinically-tested formulas that leave
your scalp feeling moisturized.

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Reasons to Love Alterna Caviar

Formulated without parabens, SLS/SLES* sulfates and other harsh chemicals

Features potent botanical blended with high quality essential ingredients

Formulated with pure and effective ingredients

Haircare and styling products inspired by skincare science

Know Your Hair

The fastest way to match your hair concerns with our hair solutions

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As Loved Byy

The best shampoo (Caviar Anti-Aging Clinical Densifying Shampoo) for expensive-looking hair. Investing in an Anti-Aging formula that boosts density, moisture, and resilience is a great alternative if you’re looking to stave off brittle, weak, or thinning strand prognosis.

Not only does it (Caviar Anti-Aging Restructuring Bond Repair Masque) help heal your split ends, but it also makes your hair stronger so you'll experience less breakage in the future. A win-win!

Antioxidant vitamin C—plus the lush Caviar Complex—leave strands denser. It (Caviar Anti-Aging Clinical Densifying Shampoo) also reduces DHT, which has shown to lead to hair loss.

The best shampoo (Caviar Anti-Aging Clinical Densifying Shampoo) for expensive-looking hair. Investing in an Anti-Aging formula that boosts density, moisture, and resilience is a great alternative if you’re looking to stave off brittle, weak, or thinning strand prognosis.

Not only does it (Caviar Anti-Aging Restructuring Bond Repair Masque) help heal your split ends, but it also makes your hair stronger so you'll experience less breakage in the future. A win-win!

Antioxidant vitamin C—plus the lush Caviar Complex—leave strands denser. It (Caviar Anti-Aging Clinical Densifying Shampoo) also reduces DHT, which has shown to lead to hair loss.

Our Hero Products

Browse through fan favorites from our Caviar Anti-Aging line

Caviar Anti-Aging

REPLENISHING MOISTURE

CC cream

Caviar Anti-Aging

MULTIPLYING VOLUME

styling mist

Caviar Anti-Aging

REPLENISHING MOISTURE

Shampoo

Our Clean Philosophy

A truly transformative experience without unnecessary additives

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Latest Blogs

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Help! Why Is My Hair Thinning and How Can I Make It Look Fuller?

Five-star reviews

<p>This line saved my hair. It smells so good and always leaves my hair feeling amazing. I've been using it for almost a year now and it will always be my go to.</p>
<p>Works great to achieve those perfect lived in waves or a textured blowout. Have straight to wavy hair but looking to build up volume and texture? This is your go to!</p>
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