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Take on this winter season with our 2021 Holiday Kits

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POTENT LUXURY SERUM CAPSULES

Introducing Caviar Moisture Intensive Ceramide Shots.

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Reasons to Love My Hair. My Canvas.

Vegan

100% vegan hair care. A high-performance formula in every product.

PETA Approved

True cruelty free hair products. We do not test My Hair My Canvas products on animals.

No Parabens

All My Hair My Canvas products are paraben free, sulfate free and don’t use harsh chemicals.

Clean Ingredients

We believe chemicals don’t belong in your hair. Only high-quality ingredients for superior results.

Sustainable Packaging

Our innovative bottles and tubes are made of 50% post-consumer recycled plastic.

Know Your Hair

The fastest way to match your hair concerns with our hair solutions

As Loved By

If your hair needs a boost of shine, try out My Hair. My Canvas. Glow Crazy Shine Booster. All you need is one to two pumps mixed into your favorite hair mask or conditioner.

Antioxidant vitamin C—plus the lush Caviar Complex—leave strands denser. It (Caviar Anti-Aging Clinical Densifying Shampoo) also reduces DHT, which has shown to lead to hair loss.

Thanks to a blend of ingredients like white charcoal, waterlily extract and prickly pear oil, this magical balm (My Hair. My Canvas. Easy Does it Air-Dry Balm) will reduce air-drying time and help keep frizz at bay.

Not only does it (Caviar Anti-Aging Restructuring Bond Repair Masque) help heal your split ends, but it also makes your hair stronger so you'll experience less breakage in the future. A win-win!

The best shampoo (Caviar Anti-Aging Clinical Densifying Shampoo) for expensive-looking hair. Investing in an Anti-Aging formula that boosts density, moisture, and resilience is a great alternative if you’re looking to stave off brittle, weak, or thinning strand prognosis.

Spritz this (My Hair. My Canvas. Soaring High Volumizing Blowout Mist) before you blowout your hair and your locks will be transformed. The lightweight vegan formula does it all.

Find us in Ulta Beauty at Target

Shop Alterna's hero collections at your nearest Ulta Beauty at Target

Our Clean Philosophy

A truly transformative experience without unnecessary additives

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