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  • Caviar Anti-Aging

    • Restructuring Bond Repair

    • Replenishing Moisture

    • Smoothing Anti-Frizz

    • Multiplying Volume

    • Infinite Color Hold

    • Clinical Densifying

    • Professional Styling

    • Styling

    • Trial Kit

  • My Hair. My Canvas.

    • Prime

    • Create

    • Extend

    • Restore

  • Alterna

    • Scalp Care


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  • Shampoo

  • Conditioner

  • Treatment

  • Style


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  • Volume

  • Texture

  • Natural & Air-dried

  • Shine

  • Repair Damage

  • 2nd Day Hair

  • Silicone-free

My Hair My Canvas & Caviar Anti-Aging

Both Alterna brands feature complete hair care routine collections, with CC hair creams, moisturizing shampoos, deep conditioners, hair oil treatments and hair styling sprays. Not sure what you need? Take the Hair Quiz! Additionally, each of our professional salon products contains a detailed guide, such as how to style short hair or how to care for curly hair, and there are even more Alterna tips and tricks in our Lifestyle blog.