Please rotate to your screen to view Alterna products
ALTERNA GLOBAL EDUCATION TEAM
Our global roster of experts
Join Our Team
Become a member of Alterna’s professional club. Currently, we’re looking for specialists all across the globe.Apply Now
Henkel's Academy of Hair is located within the Beauty Care Hair Professional Headquarters in Culver City and is home to Alterna Haircare, along with seven other brands. The Academy of Hair facility features several unique, rentable spaces including a full-service test salon and color bar, a digital trend lab designed specifically for content creation and a versatile academy space.
The facility is equipped with brand-new, cutting edge technology at the height of the numerous opportunities that this state-of-the-art facility has to offer. An ultimate learning center, the Academy of Hair provides Alterna the opportunity to share the brand's industry - leading products and innovations with stylists worldwide.
"Hairdressers are the heart of everything we do here. Our new Academy of Hair embodies Henkel's commitment to innovation, offering a state-of-the-art space for stylists - a place where they can learn the latest techniques and use the newest products to help perfect their craft. We are excited to introduce the Academy of Hair as a trusted and essential resource to the stylist/hair professional community.
Regional Head of Henkel Beauty Care Professional North America