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EXPLORE THE HISTORY OF ALTERNA HAIR PRODUCTS2021
Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating everyday moments into self-care experiences that transform the hair and delight the senses. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.
Vegan Botanical Caviar Rituals
Adding Restore Rituals and Micellar Cleanser to My Hair. My Canvas.
The My Hair. My Canvas. collection was expanded with four products. A Cool Hydrations Nourishing Masque for reducing breakage, frizz and static. Two add-in silicon-free jelly boosters for reparative natural benefits and extra shine. And Alterna’s first cleanser using crème-to-powder micellar technology that absorbs oil and sweat, and makes the hair feel shower-clean.
My Hair. My Canvas.
A new innovative product line to embrace maximum self-expression with minimal impact on the environment.
Inspired by the notion of self-care and self-kindness in everyday creative expression, Alterna introduced a brand new My Hair. My Canvas. collection, featuring a bouquet of delightfully refreshing scents mixed into high-performance 100% vegan formulas and packaged in bottles and tubes made of 50% post-consumer plastic.
Award-Winning Air-Dry Balm
Based on a proprietary anti-aging complex, Alterna’s Air-Dry Balm has been recognized with a 2019 Fall O-Ward from The Oprah Magazine.
Using new innovative techniques, Alterna created the unique Smoothing Anti-Frizz Multi-Styling Air-Dry Balm, which not only adds natural-looking shine and controls frizz but also reduces air-drying time by 25% without the use of any chemicals. The balm quickly became one of the most popular express stylers in Alterna’s Caviar Anti-Aging lineup.
Same great formula.
The most exclusive product demands a sophisticated packaging update to reflect its balanced nature. Old formula. New styles.
Celebrating nearly 20 years of Caviar success, Alterna relaunched the collection with a new look and consistent color palette across all products. In addition, Alterna introduced a new Caviar Anti-Aging Restructuring Bond Repair product line, aimed at helping reverse damage on hair from heat styling, free radicals and excessive coloring.
The sunniest Alterna collection came back with a new look for yet another summer season. Natural UV protection.
A Brazilian mango and coconut milk fragrance was added to all of the products, along with sunflower seed oil and UVA/UVB filters, with the original organic bamboo extract base.
Bamboo On The Beach
Reformulating Bamboo products for the needs of the summer season yielded a brand new lineup — your ideal companion for sunny days.
From creating a carefree beach waves textured look to treating UV damage and preserving color, the collection has become the go-to for anyone who likes to spend time in the sunshine.
New Bamboo In Style
Updating the Bamboo product line with extra nourishment required adding a completely new certified organic bamboo extract.
Fast Bamboo Growth
Revealing the traditional hair care secrets of Indian women, Alterna’s Bamboo line naturally supports exceptional brilliance.
Adding Indian gooseberry, which boasts the highest content of vitamin C out of any naturally occurring substances, to the Bamboo product line recipe resulted in its ability to replenish moisture and weightlessly coat hair with a veil of mirror-like shine. Most importantly, the new ingredient supports local communities and is collected with minimal environmental impact.
The Bamboo Strength
Infuse your hair with the power of one of the world’s fastest growing and most resilient natural ingredients.
Seasilk Soft & Seasilk Smooth
Pioneering exclusive packaging that disrupted the industry norms helped Alterna solidify its premium positioning amongst competitors.
With its Caviar collection growing in popularity year to year, Alterna introduced its new limited edition Seasilk products encased in bold, industry-defying packaging. The exclusive product launch further elevated Alterna’s premium status and redefined the competitive landscape around it.
Highly Hydrating Hemp
Innovative use of hemp as a hair care ingredient allowed Alterna to create products with natural protection from styling damage and color fade.
Once In A Life Extension
Who knew that blending age-old eastern extracts with brand new technologies would result in the softest ever line of products?
Ten Out Of Ten
Celebrating 10 years of infusing the world with beautiful hair care required the launch of something truly extravagant.
Alterna’s Ten special line of hair products was created during the anniversary year to celebrate and treat Alterna’s tribe to something special. The unique shampoo, conditioner and masque were based on an experimental recipe featuring 10 luxurious ingredients. The line was meant to stay in production for only one year, but due to the continuous demand, it was added to Alterna’s permanent collection.
White Truffle Extravagance
The sign of prestige and opulence during Italian Renaissance, white truffles remain one of the earth’s rarest delicacies.
In response to the growing demand for high-quality luxury products, Alterna launched White Truffle Luxury Shampoo & Conditioner, a truly uncompromising formulation delivering outstanding results. As one of the planet’s richest sources of B vitamins, white truffle extracts are critical for the assimilation of amino acids, which enhance hair strength and protect against breakage.
Caviar Enzymes Against Aging
Ultimately responsible for processing all incoming nutrients, enzyme levels decrease with age, requiring high-precision treatment.
Anti-Aging Caviar Collection
When you browse the world in search of the most effective natural anti-aging ingredient, in the end, you find caviar.
Less than two years after the launch of its inaugural collection, Alterna presented its first breakthrough line of products with anti-aging properties, formulated with caviar. Full of omega-3 fatty acids, it helped to replenish the hair’s lipid layer for better moisture retention and elasticity and resulted in healthy natural smoothness and shine.
Bring In The Life Line
Real beauty on the outside requires beauty on the inside. Like yin and yang. Western technology combined with eastern medicinal wisdom.
The Alterna Life collection took a unique approach to beauty by first encouraging relaxation and a peaceful state of mind through soothing colors and exotic scents, and then making use of the latest advances in technology to work on volume, restoration, straightening and curling. Life brought the body and mind into complete balance.
A New Generation Of Hair Care
Imagine a line of premium hair products free of additives and harsh ingredients resulting in a nourished and healthy look.