FAQ

Do Alterna products contain Parabens, Phthalates, sulfates?

Our products are free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, & Synthetic Color. *Sodium Lauryl Sulfate, Sodium Laureth Sulfate

Are Alterna products animal-tested?

No.

Are Alterna products gluten free?

We do not include gluten in our formulations but we do not test after formulation for gluten so there could be trace amounts in our formulas due to cross-contamination during manufacturing. We suggest doing a patch test on the inside of your wrist prior to using any of our products if you have a gluten sensitivity.

Are Alterna products safe to use during pregnancy?

There should be nothing in our formulas that will be harmful to you during pregnancy. We suggest that you consult with your doctor on what products to use during pregnancy.

Are all Alterna products vegan?

Our Caviar line is not vegan since it contains caviar. Our new My Hair. My Canvas. line is 100% vegan and formulated with vegan botanical caviar.

From what fish is the caviar extract sourced for the Caviar line and is it sustainably harvested?

We sustainably source our caviar from Black Sturgeon in France.

Are you PETA certified?

Yes, our My Hair. My Canvas. Collection is certified by PETA as “Animal Test-Free” and “PETA Approved.”

How do I open the Caviar shampoo and conditioner bottles?

Twist the silver cap to the left just about a quarter of a rotation and turn the bottle upside down. Then squeeze the bottle to dispense the product through the silicone nipple in the cap which opens automatically to let the product out. The cap when locked pressurizes the bottle to keep product from leaking out. When unlocked, it allows product to dispense easily when squeezing the bottle. We also recommend leaving the bottles in the locked position upside down in the shower to keep the product close to the dispenser to allow for easy dispensing when unlocked.

How can I get the leftover product out of the Caviar shampoo and conditioner bottles?

To dispense leftover product out of the bottle, we suggest running hot water over the downward-facing bottle to get the product to move more freely.

Are Alterna products safe for color-treated hair?

All of Alterna products are FREE of added: SLS/SLES(harsh sulfates), parabens, phthalates, PABA, DEA, TEA, mineral oil and other harsh chemicals. Safe for color treated and chemically treated hair.

Are Alterna products safe to use after a Keratin treatment?

All of Alterna products are FREE of added: SLS/SLES(harsh sulfates), parabens, phthalates, PABA, DEA, TEA, mineral oil and other harsh chemicals. Safe for color treated and chemically treated hair.

Can Alterna products be used on synthetic hair?

Yes, Alterna products can be used on synthetic hair.

Which collection is best for thinning hair?

Our newly reformulated Clinical Densifying line.

Which collection is best for chemical, heat or color damaged hair?

Our Restructuring Bond Repair collection.

Which products are best for curly/textured hair?

Our Caviar Replenishing Moisture collection.

Which products are best to treat dry hair?

Our CAVIAR Replenishing Moisture collection.

Which products are best to treat frizzy hair?

Our CAVIAR Smoothing Anti-Frizz collection.

Which products are best to treat flat hair?

Our CAVIAR Multiplying Volume collection.

Which products are best for color treated hair?

Our CAVIAR Infinite Color Hold collection.

Which Alterna products are best for thermal protection?

Caviar Anti-Aging
Replenishing Moisture Priming Leave In Conditioner
Replenishing Moisture CC Cream
Restructuring Bond Repair Leave-In Heat Protection Spray
Restructuring Bond Repair 3-in-1 Sealing Serum
Restructuring Bond Repair Leave-In Treatment Mousse
Restructuring Bond Repair Leave-In Protein Cream
Smoothing Anti-Frizz Blowout Butter
Smoothing Anti-Frizz Dry Oil Mist
Infinite Color Hold Dual Use Serum
Professional Styling Heat Protection Spray
Professional Styling Rapid Blowout Balm
Professional Styling Working Hairspray

My Hair. My Canvas.
Soaring High Volumizing Blowout Mist
Glow For It Universal Gloss
City Slay Shielding Hairspray

When would I use a Masque?

When you want to add more moisture to your hair.

What products are best to refresh unwashed hair?

My Hair. My Canvas. MeltAway No-Rinse Micellar Cleanser
My Hair. My Canvas. Another Day Dry Shampoo
CAVIAR Professional Styling Sheer Dry Shampoo

What are the best leave-ins for color treated hair?

CAVIAR Infinite Color Hold Dual-Use Serum
CAVIAR Infinite Color Hold Topcoat Spray
All of our leave-ins are safe for color treated hair, but the Infinite Color Hold line has claims to keep your hair color vibrant and shiny for up to 70 washes.

What are the best leave-ins for curly/textured hair?

CAVIAR Replenishing Moisture Leave In Smoothing Gelee
CAVIAR Replenishing Moisture Priming Leave-In Conditioner
CAVIAR Smoothing Anti-Frizz Nourishing Oil, Dry Oil Mist, Blowout Butter, & Multi-Styling Air-Dry Balm
CAVIAR Professional Styling Luxe Creme Gel
My Hair. My Canvas. Easy Does it Air Dry Balm
My Hair. My Canvas. Glow For It Universal Gloss
My Hair. My Canvas. Shine On Defining Foam

What are the best leave-ins for damaged hair?

CAVIAR Restructuring Bond Repair Heat Protection Spray, Protein Cream, Treatment Mousse, and 3-1 Sealing Serum
CAVIAR Professional Styling Rapid Repair Spray, Perfect Iron Spray

What are the best leave-ins for dry hair?

CAVIAR Replenishing Moisture Priming Leave-In Conditioner, Conditioning Milk, Smoothing Gelee, CC Cream
CAVIAR Professional Styling Rapid Repair Spray, Rapid Blowout Balm

When would I use the My Hair. My Canvas boosters?

When you want to add a boost of shine or repair to your hair.