A dual-use serum that helps to rejuvenate color and intensify shine.

Perfect for straight, wavy, curly, coiled and tightly coiled hair

Key Benefits

- Proven to maintain color vibrancy and shine for up to 70 days*

- Leaves hair hydrated, smooth, and shiny

- Protects color treatments from UV-fade when used as a leave-in treatment

- Provides heat protection up to 450°F/232°C**

* Based on a study vs. untreated hair when used as a regimen with Infinite Color Hold Shampoo, Conditioner, and Dual-Use Serum

** vs. untreated hair

Exclusively Caviar

1) Clinically proven to deliver 70 days of lasting color vibrancy and shine, when used as a regimen with the Caviar Anti-Aging Infinite COLOR HOLD Shampoo and Conditioner*
* vs. untreated hair

2) Thermal protection up to 450°F

3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging

Details:

Caviar Anti-Aging Infinite COLOR HOLD Dual-Use Serum is a versatile serum that provides color rejuvenation, heat protection and intense shine. This dual-purpose treatment can be used as a radiance-boosting leave-in treatment or mixed with any Alterna conditioner to transform it into a color-recharging masque. Formulated with our signature Caviar Extract and Dual Capture Complex that provides powerful color protection, this color retention blend leaves hair smooth and hydrated, rejuvenates color vibrancy as well as protects hair from heat up to 450°F. Clinically proven to maintain color vibrancy and shine for 70 days*
* vs. untreated hair

What else you need to know

Experience transformation after just one use!

Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair.

Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.
* Sodium Lauryl Sulfate, Sodium Laureth Sulfate

This product is formulated without

SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate

Research Results

Clinically proven to deliver hydration, thermal protection up to 450°F while reducing breakage by more than 98%.* Clinically proven to deliver 70 days of lasting color and shine*, when used as a regimen with the Caviar Anti-Aging Infinite COLOR HOLD Shampoo and Conditioner
* vs. untreated hair

As a color-charging addition to your conditioner, shampoo hair as usual.

Pour conditioner into palm.

Add several pumps of Dual-Use Serum to any ALTERNA® conditioner.

Emulsify and apply from mid-lengths to ends. Rinse thoroughly.

As a leave-in treatment, add 2-3 pumps into palm and emulsify.

Press through damp, towel-dried hair, focusing on mid-lengths and ends first, and then running through roots.

Precautions: For external use only. Avoid eye contact.

Caviar Extract

One of nature’s richest sources of Omega-3 Fatty Acids, Caviar extract restores moisture, elasticity and shine to hair.

Dual Capture Complex

Our proprietary color retention blend of botanicals - including Red Raspberry Leaf Oil and Sunflower Seed Oil - replenishes moisture while prolonging color retention.

Age-Control-Complex®

Based on the science of anti-aging skincare, our proprietary complex combines Caviar Extract to nourish and antioxidants to prevent damage and encourage micro-circulation. Ingredients work in harmony to undo the effects of chemical, environmental and natural chronological aging and give new life to hair.

Full ingredients:

Cyclopentasiloxane, Dimethicone, Phenyl Trimethicone, Dimethiconol, Crambe Abyssinica Seed Oil, Isododecane, Glycerin, Phospholipids, Caviar Extract, Laminaria Digitata Extract, Artemisia Vulgaris Extract, Helianthus Annuus (Sunflower) Seed Oil, Helianthus Annuus (Sunflower) Seed Extract, Rubus Idaeus (Raspberry) Leaf Extract, Saccharomyces/Magnesium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Superoxide Dismutase, Amodimethicone, Divinyldimethicone/Dimethicone Copolymer, Propanediol, Ascorbic Acid, Water/Aqua/Eau, Quaternium-95, Polysilicone-15, C12-13 Pareth-23, C12-13 Pareth-3, Potassium Sorbate, Phenoxyethanol, Pentaerythrityl Tetra-Di-t-Butyl Hydroxyhydrocinnamate, Fragrance (Parfum). (10-16-35569).

SPECIFICATIONS

Hair Concerns

- Anti-aging

- Color protection

- Dryness

- Heat Protection

- Shine

Best for

- Hair Color

Formulation

- Serum

Details

Size:

- 1.7 fl. oz. (Retail)

- 16.5 fl. oz. (Professional)

Retail: US $34.00