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Guides for our rituals at a glance
CAVIAR REPLENISHING MOISTURE BACKBAR RITUAL
Since 1997, Alterna has been making Replenishing Moisture- a luxurious line of products that not only exceeds the demands of the most discerning professionals, but also opens the door to a more sustainable future for the haircare industry.
RENEWING SCALP CARE SCRUB MASSAGE
Place your hands on either side of your client’s scalp. Ask them to take a deep breath; as they exhale, slowly press your hands together with a gentle compression stroke.
Stylist Backbar Rituals
Transform the salon experience at the backbar
How To Give A Professional Scalp Ritual Using Our Renewing Scalp Care Products
PRO Caviar Replenishing Moisture Backbar Ritual
My Hair. My Canvas.: Restore Rituals Massage
Alterna Caviar Clinical Densifying Collection For The Professional
STYLIST CUTTING & STYLING TUTORIALS
Watch how our educators use Alterna products behind the chair
My Hair. My Canvas Beach Wave Look
My Hair. My Canvas Bob Look
My Hair. My Canvas. City Slay Shag Haircut Tutorial
Discover all the unique use cases along with secret tips for every Alterna hair care product.
Tips on How to Create Fuller-Looking Hair | Feat. Alterna Global Education Manager
How to Get A Fuller-Looking and Denser Style | Feat. Alterna Global Education Manager
Which Product Should You Use for Fuller-Looking Hair? | Feat. Alterna Global Education Manager
My Hair. My Canvas. PK – Full Line
Caviar Anti-Aging PK – Clinical Densifying Collection
Caviar Anti-Aging PK – Infinite Color Hold Collection
Caviar Anti-Aging PK – Professional Styling Collection
Caviar Anti-Aging PK – Smoothing Anti-Frizz Collection
Caviar Anti-Aging PK – Restructuring Bond Repair Collection
Caviar Anti-Aging PK – Replenishing Moisture Collection
Find inspiration and new ideas with a behind-the-scenes look at the best seasonal hairstyles from Alterna.
No day is the same, and no look should be either. Imagine a fluid style changing with your mood and ambition. From playful to professional, the new Aura collection is your source of daily inspiration.
A NEW TWIST ON BRAIDS
A look in to the world of braids. Inspired by fashion runways and red carpets around the world, these upstyles add glamour and sophistication to your salons. Learn virtually pinless styles with a new twist on braids.
Seasons change for a reason, and so should you. With the arrival of spring, feel free to play with your style and show off your personality and attitude. Here are some ideas for how to add air and lightness to your hair.
What part will you play? Which twist, flip or flex of hairstyle will you inhabit next? While today’s luxe hair trends put you centerstage, these organic, versatile cuts will transform your appearance into a true kaleidoscope of characters — not just to enhance your look, but to enhance your being.