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CLINICAL DENSIFYING MASSAGE
Alterna, a visionary creator of luxury haircare products formulated without harsh chemicals and additives, is proud to announce its powerful iteration of CAVIAR Anti-Aging Clinical Densifying collection.
COLOR HOLD MASSAGE STEP-BY-STEPS
This treatment infuses dull locks with improved shine, smoothness, and manageability with 70 days of lasting vibrancy & color.
BOND REPAIR MASSAGE STEP-BY-STEPS
Help rebond, rebuild and seal the cuticle, turning back the clock on damage from chemical, physical and environmental aggressors. This treatment can be applied:
• After any chemical service. This treatment repairs the broken bonds caused by chemical treatment and helps to seal the cuticle to preserve the chemical treatment in the hair.
• As a stand alone treatment to help rebuild damaged hair.
Smoothing Anti-Frizz Treatment & Massage
This 2-in-1 treatment leaves frizz-prone strands silky and smooth while helping to reduce frizz by 80% up to 72 hours.
CAVIAR REPLENISHING MOISTURE BACKBAR RITUAL
Since 1997, Alterna has been making Replenishing Moisture- a luxurious line of products that not only exceeds the demands of the most discerning professionals, but also opens the door to a more sustainable future for the haircare industry.
RENEWING SCALP CARE SCRUB MASSAGE
Place your hands on either side of your client’s scalp. Ask them to take a deep breath; as they exhale, slowly press your hands together with a gentle compression stroke.
Stylist Backbar Rituals
Transform the salon experience at the backbar
How To Give A Professional Scalp Ritual Using Our Renewing Scalp Care Products
PRO Caviar Replenishing Moisture Backbar Ritual
Alterna Caviar Clinical Densifying Collection For The Professional
STYLIST CUTTING & STYLING TUTORIALS
Watch how our educators use Alterna products behind the chair
T&C Spoil The Coil Haircut
T&C Save The Wave Haircut
T&C Kiss The Twist Haircut
Tips on How to Create Fuller-Looking Hair | Feat. Alterna Global Education Manager
How to Get A Fuller-Looking and Denser Style | Feat. Alterna Global Education Manager
Which Product Should You Use for Fuller-Looking Hair? | Feat. Alterna Global Education Manager
My Hair. My Canvas. PK – Full Line
Caviar Anti-Aging PK – Clinical Densifying Collection
Caviar Anti-Aging PK – Infinite Color Hold Collection
Caviar Anti-Aging PK – Professional Styling Collection
Caviar Anti-Aging PK – Smoothing Anti-Frizz Collection
Caviar Anti-Aging PK – Restructuring Bond Repair Collection
Caviar Anti-Aging PK – Replenishing Moisture Collection
Find inspiration and new ideas with a behind-the-scenes look at the best seasonal hairstyles from Alterna.