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Guided TutorialsView All
Learn any style from the step-by-step how-tos created specifically for the Alterna community.
ALTERNA: RENEWING SCALP CARE
My Hair. My Canvas.: Restore Rituals Massage
My Hair. My Canvas. City Slay Shag Look
My Hair. My Canvas. City Slay Shag Haircut
Product KnowledgeView All
Discover all the unique use cases along with secret tips for every Alterna hair care product.
My Hair. My Canvas. PK – Restore Rituals Collection
Caviar Anti-Aging PK – Clinical Densifying – Foam Conditioner
Learn how to apply our products through illustrated, step-by-step written instructions.
CAVIAR REPLENISHING MOISTURE BACKBAR RITUAL
Since 1997, Alterna has been making Replenishing Moisture- a luxurious line of products that not only exceeds the demands of the most discerning professionals, but also opens the door to a more sustainable future for the haircare industry.
RENEWING SCALP CARE SCRUB MASSAGE
Place your hands on either side of your client’s scalp. Ask them to take a deep breath; as they exhale, slowly press your hands together with a gentle compression stroke.
Find inspiration and new ideas with a behind-the-scenes look at the best seasonal hairstyles from Alterna.
No day is the same, and no look should be either. Imagine a fluid style changing with your mood and ambition. From playful to professional, the new Aura collection is your source of daily inspiration.
A NEW TWIST ON BRAIDS
A look in to the world of braids. Inspired by fashion runways and red carpets around the world, these upstyles add glamour and sophistication to your salons. Learn virtually pinless styles with a new twist on braids.
Seasons change for a reason, and so should you. With the arrival of spring, feel free to play with your style and show off your personality and attitude. Here are some ideas for how to add air and lightness to your hair.
What part will you play? Which twist, flip or flex of hairstyle will you inhabit next? While today’s luxe hair trends put you centerstage, these organic, versatile cuts will transform your appearance into a true kaleidoscope of characters — not just to enhance your look, but to enhance your being.