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Fall in love with wash day
Our new high-performing curls line from My Hair. My Canvas. celebrates natural textures and curl types while simplifying your haircare routine. These versatile, multi-benefit products fight frizz and add shine—leaving you with amazing results.
Fight frizz and add shine with our clean*, vegan, and silicone-free formulas
Our innovative curls line is made with hardworking ingredients that are gentle on every strand, like Alterna’s signature sustainably sourced Vegan Botanical Caviar, Fair Trade Coconut Oil, Fair Trade Cocoa Butter, Shea Butter, Kakadu Plum Extract, Moringa Seed Oil and ethically sourced Banana Flower.
Vegan Botanical Caviar
Fair Trade Coconut Oil
Known to keep the cuticle conditioned and smoothed down. Its rich texture is commonly used to help keep frizz at bay by absorbing slowly into the hair while water is evaporating out of damp strands. Our Coconut Oil is Fair Trade USA certified.
Fair Trade Cocoa Butter
Known to provide nourishment, strengthen, and help smooth hair. It's also reputable for its softening properties that make hair look healthy and shiny. Our Cocoa Butter is Fair Trade USA certified.
Sustainability
