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Fall in love with wash day

Our new high-performing curls line from My Hair. My Canvas. celebrates natural textures and curl types while simplifying your haircare routine. These versatile, multi-benefit products fight frizz and add shine—leaving you with amazing results.

Embrace and empower your textures and curls

Fight frizz and add shine with our clean*, vegan, and silicone-free formulas

Origin Story

Our innovative curls line is made with hardworking ingredients that are gentle on every strand, like Alterna’s signature sustainably sourced Vegan Botanical Caviar, Fair Trade Coconut Oil, Fair Trade Cocoa Butter, Shea Butter, Kakadu Plum Extract, Moringa Seed Oil and ethically sourced Banana Flower.

Vegan Botanical Caviar

Our Vegan Botanical Caviar is sustainably sourced and is known to add intense hydration, improve moisture retention and smooth the cuticle to add bounce, shine, and strength through the revitalizing power of its unique blend of hydrating polysaccharides and free-radical neutralizing antioxidants.

Fair Trade Coconut Oil

Known to keep the cuticle conditioned and smoothed down. Its rich texture is commonly used to help keep frizz at bay by absorbing slowly into the hair while water is evaporating out of damp strands. Our Coconut Oil is Fair Trade USA certified.

Banana Flower

Our Banana Flower, sustainably and ethically sourced, is known to improve moisture and nourish hair with its regenerating properties. Our partners in Mayotte recycle the male flowers that would’ve been discarded and gone to waste, while providing farmers with more income and helping the local economy.

Fair Trade Cocoa Butter

Known to provide nourishment, strengthen, and help smooth hair. It's also reputable for its softening properties that make hair look healthy and shiny. Our Cocoa Butter is Fair Trade USA certified.


Gentle On Your Hair. Gentle On The Planet. We’re committed to making products that are environmentally responsible, inside and out. With high-performing vegan formulas and ingredients like Fair-Trade Coconut Oil and Fair-Trade Cocoa Butter, our new curls line is the ideal environmentally friendly addition to the My Hair. My Canvas. collection. We also use 50% post-consumer recycled materials for our tubes, bottles, and jars, as well as twist-open and -close pumps to minimize the use of plastic.

Clean Philosophy

This collection is formulated without harsh chemicals like added parabens, SLS/SLES* sulfates, phthalates, synthetic color, gluten, mineral oil, formaldehydes and more. As with all My Hair. My Canvas. products, ourcurls line is proudly 100% vegan and PETA-certified cruelty-free.

Learn More

*Sodium LaurylSulfates/Sodium Laureth Sulfates

Available Now

Find all the products from the My Hair. My Canvas. Texture & Curls collection at your favorite salons and retailers today.