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Transformational haircare for moisturized and shiny hair.
A commitment to alternative beauty has been at the heart of the Alterna story since we debuted in 1997. Our family of mindfully formulated products are designed to deliver performance without compromise—clean beauty that provides an exceptionally luxurious experience at home and proven results in the salon.
Our Replenishing Moisture formulas improve the vibrancy and manageability of your hair even after one use. Every product is inspired by the boundless beauty, power and elements of the ocean, enriching your strands with shine and hydration.
Experience youthful-looking hair with a luxe trifecta of Caviar Anti-Aging Replenishing Moisture Shampoo, Conditioner and CC Cream, featuring our signature Age-Control Complex and containing only natural eco-certified ingredients as well as a potent blend of marine actives.
The Benefits of Moisture
How to Test Your Hair Porosity and Customize Products for Your Type
Healthy Hair vs Unhealthy Hair: How to Tell If Your Hair Needs Moisture or Repair
Why Your Hair Craves Moisture — and How to Keep It Hydrated All Summer Long
5 Popular Hair (and Hair Product) Myths, Debunked
4 Hacks for Gloriously Shiny Hair
Softness Meets Hydration
Explore a premium line of haircare products to improve manageability, shine and texture of locks that are prone to be brittle and dry.