Aug 30, 2018
We made ourselves over with a sophisticated update of our packaging that features a pivot from our previous mix of bright colors and varying shapes. Introducing our new, sleek design that is aimed to enhance our consumer experience. The shape and feel of our new bottles
will feature a similar purple color family with silver accents that will now make it easier for customers to navigate our products on the shelf, knowing that they’re also getting the Alterna promise in innovative haircare.
Additionally, we will be partnering with more influencers who authentically exude the Alterna lifestyle and expertise. What we won’t change is our award-winning, proprietary formulas. We will continue to remain true to our powerful history in innovation, and this RESTAGE reflects our journey and growth as a brand. It marks a new move towards packaging that remains consistent, and feels elegant – a quality we also attribute to our loyal customers. We will continue to bring you unrivaled formulations that put Alterna on the map. Our new, premium exterior will match the
groundbreaking formulas you will find inside. You will still find our trademark orb, and each bottle will have clear labeling on the function of each product.
To mark this exciting update, we are excited to introduce our CAVIAR Anti-Aging Restructuring Bond Repair collection, now with improved bonding technology.When studying products that claim to bond and repair hair, we noticed that they contain many additives. True to our brand’s purpose, we set to change that. We brought on the CAVIAR Anti-Aging Restructuring Bond Repair collection to help reverse damaged hair from heat styling, free radicals, and coloring while leaving out a growing list of harsh ingredients (including sulfates, dyes, and parabens) that you’ll never find in our products.
Using Caviar Bond Enforcing technology, the formulas were designed to seal hair cuticles to smooth out every strand. By re-bonding and rebuilding the cuticle and structure of the hair, the collection is clinically-proven to reduce hair breakage, split ends, and damage up to 99%. The result lasts up to 10 washes, and your hair will look and feel like new. Adding to the collection are a new 3-in-1 Sealing Serum, and Leave-In Treatment Mousse that rebuilds and protects hair against further damage. Same high-end luxury haircare– new, elegant look. Discover your hair’s new best friend.