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My Hair. My Canvas.

New Beginnings

exfoliating cleanser

Animal Test Free Logo
Vegan Logo

A mild, vegan exfoliating cleanser that gently removes impurities and build-up from the hair, without stripping color. For most hair types.


* US products and claims. Please check your local ingredient labels.

Alterna Product Image 5

My Hair. My Canvas.

New Beginnings

exfoliating cleanser

Animal Test Free Logo
Vegan Logo

A mild, vegan exfoliating cleanser that gently removes impurities and build-up from the hair, without stripping color. For most hair types.


* US products and claims. Please check your local ingredient labels.

WHERE TO BUY

1) It's an exfoliating cleanser but for your hair and it can be used on the body!

2) Formula with Lemon Peel Extract removes impurities from hair and lifts away dirt and pollutants

3) Formula with Perlite absorbs excess oil while gently exfoliating to help to remove dirt from the hair

4) Formula with added clarifying beads helps refresh hair without stripping color

  • Gently clarifies
  • Cleanses hair of impurities
  • Maintains natural smoothness
  • Safe for color-treated hair
  • Protects hair from pollutants*
    * Laboratory tested using pollution particles

1. Massage throughout wet hair

2. Rinse thoroughly

TIP: Can be used on the body

Vegan Botanical Caviar

Lemon Peel Extract

Perlite

Lemon Essential Oil

Full ingredients:

AQUA/WATER/EAU, SODIUM LAUROYL METHYL ISETHIONATE, SODIUM C14-16 OLEFIN SULFONATE, ACRYLATES COPOLYMER, COCAMIDOPROPYL BETAINE, GLYCERIN

PARFUM/FRAGRANCE, PHENOXYETHANOL, AMINOMETHYL PROPANOL, PERLITE, HYDROXYACETOPHENONE, LACTIC ACID, Citrus Limon (Lemon) Peel Powder, LIMONENE, DISODIUM EDTA, BENZYL SALICYLATE, HEXYL CINNAMAL, BUTETH-3, SODIUM HYDROXIDE, CITRAL, LINALOOL, SODIUM BENZOTRIAZOLYL BUTYLPHENOL SULFONATE, TETRASODIUM EDTA, TRIBUTYL CITRATE, CITRUS LIMON (LEMON) PEEL OIL, CAULERPA LENTILLIFERA EXTRACT, SODIUM BENZOATE, CITRIC ACID

My Hair. My Canvas. Signature Aroma

A personal, ritualized moment of peace, zen & serenity

Where to Buy

Available online at these beauty retailers

Dermstore