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Replenishing Moisture Turns 25

Feb 9, 2022

Time flies — especially when you’re constantly busy creating new and improving existing products. So it seems like it was yesterday that we came up with the Alterna Caviar Anti-Aging Moisture line of products. But, in reality, it’s turning 25 this year!

We’re so proud that the Replenishing Moisture collection has helped discerning professionals and consumers introduce indulgent hydration and manageability to their hair routines for over two decades.

At the same time, Replenishing Moisture was instrumental to our Clean Philosophy and vision for a more sustainable future of the haircare industry.

Let’s Dive Into Moisture.

The Replenishing Moisture Collection

Alterna’s Replenishing Moisture collection consists of seven products designed to provide a holistic haircare experience while infusing your hair with essential proteins, minerals, antioxidants and Omega 3s.

The collection features Alterna Caviar Moisture Shampoo and Conditioner, CC Cream, Masque, Leave-In Conditioning Milk, Leave-In Smoothing Gelée and Prime Leave-In Conditioner.

Caviar Anti-Aging Replenishing Moisture Shampoo

Replenishing Moisture Shampoo is a luxurious cleanser that restores and rebalances moisture in dry hair, even after one use.

With regular use, however, the shampoo will transform your hair to be softer, smoother and shinier while protecting it against environmental, physical and chemical damage.

We’ve used our signature Caviar Extract and Sea Silk to formulate the Replenishing Moisture Shampoo. As a result, it’s clinically proven to reduce breakage by more than 99% and provide thermal protection up to 450 ºF compared to untreated hair when used with Caviar Anti-Aging Replenishing Moisture Conditioner.

Caviar Anti-Aging Replenishing Moisture Conditioner

Replenishing Moisture Conditioner helps nourish and hydrate dry hair of all types (from straight and wavy to curly and coiled).

Formulated with luxurious Caviar extract that is rich in Omega 3s, vitamins and minerals to protect your hair from the elements, the conditioner also features exclusive Sea Silk, which seals in moisture to make your hair look and feel healthier.

The winner of the Rank & Style Best of 2019 Award.

Caviar Anti-Aging Replenishing Moisture CC Cream

Replenishing Moisture CC Cream is a multifunctional 10-in-1 Complete Correction Leave-In for your hair treatment and styling concerns.

The CC Cream offers moisture, smoothness, anti-breakage, light hold, manageability, shine, softness, heat protection, UV protection and strength — all in one package. It can be used on its own or as the base for layering other styling products.

A must-have product, the CC Cream is truly worth its weight in Caviar.

Caviar Anti-Aging Replenishing Moisture Masque

Replenishing Moisture Masque is an intensive weekly moisturizing treatment that suits most types of hair and leaves it smooth, silky and restored.

Completely rejuvenate dry, coarse and damaged hair by taking moisture to another level with deep hydration, conditioning, softness and shine.

Like other Replenishing Moisture products, the masque is formulated with our signature Caviar Extract and Sea Silk, which are perfect for maintaining your hair’s essential moisture balance and revitalizing over-processed strands.

Caviar Anti-Aging Replenishing Moisture Leave-In Conditioning Milk

Replenishing Moisture Leave-In Conditioning Milk reduces hair breakage by 98% while providing increased moisture, shine and smoothness.

This ultra-hydrating leave-in conditioner works for all types of brittle and dry hair. Experience deep conditioning and hydration that absorbs instantly and adds elasticity while reducing breakage.

The conditioning milk is formulated with the same exclusive ingredients and technologies used in the Replenishing Moisture Shampoo and Conditioner, including our signature Caviar Extract and Sea Silk.

Caviar Anti-Aging Replenishing Moisture Leave-In Smoothing Gelée

Replenishing Moisture Leave-In Smoothing Gelée provides a lightweight surge of hydration that conditions, tames frizz and creates light definition with high shine.

Enjoy instant results with smooth perfection. The gelée is formulated without alcohol and infused with only lightweight conditioning oils. A great solution for dry, aging hair when frizz becomes a factor.

Caviar Anti-Aging Replenishing Moisture Priming Leave-In Conditioner

Replenishing Moisture Prime Leave-In Conditioner is a lightweight product used to detangle, prime and hydrate fine, dry hair.

Set a barrier to humidity to wear long-lasting styles (up to 72 hours) and get great manageability without added weight as well as thermal protection up to 450 ºF.

The conditioner contains Rosehip Seed Oil with a high content of unsaturated and essential fatty acids that help absorb moisture and restore your hair’s natural oil balance.

Transformational Haircare. Indulgent Hydration.

All the products in the Replenishing Moisture collection are formulated without the use of SLS/SLES, parabens, phthalates and synthetic color, and have been used by professional stylists worldwide for 25 years.

The products, however, don’t stand still. We’re constantly updating our formulas and packaging for all collections. Interested in which products suit you best? Take our quick Hair Quiz and get a personalized haircare plan right into your inbox.

We’re excited to see what the next 25 years of Replenishing Moisture will bring!


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