Guillermo Flores (he/him) | Alterna Haircare

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Guillermo Flores (he/him)

Sr. International Education Manager for Zotos/Joico for Latin America, Australia, New Zealand, and Asia

Guillermo Flores (he/him)

Sr. International Education Manager for Zotos/Joico for Latin America, Australia, New Zealand, and Asia

Guillermo was born in San Juan, Puerto Rico, and studied at the University of Puerto Rico, where he obtained a degree in education. Then he studied cosmetology, which he compliments with his education techniques. For the last 25 years, he has worked as an educator for the Joico, Senscience, Iso and Bain de Terre lines, and currently serves as Alterna’s Sr. International Education Manager for Latin America, Australia, New Zealand, and Asia. He has also worked as a professor of cosmetology, a stylist, and a contributor to fashion and beauty magazine editorials.

Guillermo has traveled the world teaching improvement workshops and participating in major events in the field of cosmetology. His passion for color and texture led him to the world of fashion, making radical and dramatic image changes. His dedication to aesthetic has allowed him to work tirelessly at what he enjoys and will continue to do the rest of his life.

Who are your muses? All my students around the world and the styles of the ’20s

What are your luxury indulgences? I can never miss a good pair of shoes, perfumes, and face care.

A career highlight: All my shows around the world, especially in Brazil and Vietnam

ALTERNA education team

Kirsten Mc Intosh

Kirsten McIntosh

Pamela Walmsley

Pamela Walmsley

Erinn De Luca Head Shot 2023

Saverio Lacalamita Head Shot

Saverio Lacalamita

Sarah Pleskot (she/her)

Amanda Balaian (she/her)

Lyndall Vile (she/her)

Susie Ingledew 1

Susie Ingledew (she/her)

Kat McGill (she/her)

Carolina Corona (she/her)

Alterna Educators BW 14

Brandon Bal-Lance (he/him)

Alterna Educators BW 13

Alwyn DiGregorio (she/her)

Erica Jemison (she/her)

Abby Schoonaert

Abby Schoonaert (she/her)

Kate Rawnsley (she/her)

Alterna Educators BW 8

Terri Pfaff (she/her)

Shelby Hepner (she/her)

Alterna Educators BW 1

Jon David McHargue (he/him)

Alterna Educators BW 4

Amber Hug (she/her)

Jessica Jungfer (she/her)

David Rosado (he/him)

Margiela Figueroa (she/her

Martin Chairez (he/him)

SAMANTHA ORMEROD

SAMANTHA ORMEROD (she/her)

CANDICE SYLVIA (she/her)

Susan colour wr 1

Alterna Educators BW 5

Lisa Elliott (she/her)

Alterna Educators BW 3

Megan Duhame (she/her)

Keete Viira (she/her)

SABRINA DIJKMAN (she/her)

JOANA NEVES (she/her)

Alice Smith Education Team ANZ

ALICE SMITH (she/her)

Gina Thomas Education Team ANZ 1

Gina Thomas (she/her)

Paul Wintner (he/him)

Quinn Enright (she/her)

Anne Lemieux (she/her)

Marie-Claude Ayoette (she/her)

Nicolas Simo (he/him)

Michelle Oliver

Michelle Oliver (she/her)

Johanne Garnad (she/her)

Alterna Educators BW 11

Samantha Summerfield (she/her)

Hadney Alexander

Hadney Alexander (she/her)

Courtney Vanhoy Garrett

Alyssia Dotson 1

Alyssia Dotson (she/her)

Alterna Educators BW 10

Caitlin Lambert (she/her)

Ana Paz (she/her)

Alterna Educators BW 12

Dominic Alonzo (they/them)

Teddy Kaminski (he/him)

Alterna Educators BW 9

Penny Farrel (she/her)

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